Style DNA
A selfie-based AI stylist covering color, body type, and daily outfits from your own closet
A correction first: the URL originally given for this tool, styledna.com, is not the official site. The developer's own app store listings link to styledna.ai instead, which is used for this listing. Style DNA is a mobile app, built by AI Style by DNA S.L., that creates a personal style profile from a selfie and uses it across several features. Color analysis identifies one of 12 seasonal color types and suggests a matching palette, a body type guide covers several figures including plus-size, and style type profiles range across categories like Romantic, Natural, Classic, Dramatic, Gamine, and Kibbe-inspired archetypes. An AI stylist chatbot is available for direct styling questions. Beyond the profile itself, the app suggests five daily outfits built from clothes you already own through its virtual closet feature, where you photograph your own wardrobe items to plan outfits and capsule wardrobes. It also offers personal shopping recommendations filtered to your profile across many brands, occasion-based outfit ideas for things like work or weddings, and a distinctive item-match check where you photograph a store item to see whether it suits your profile before buying. The app is free to download, but its core personalization features sit behind in-app purchases ranging from roughly $7.99 to $39.99 across several separate subscription and one-time purchase options, which can take some comparing to sort through. There is no independent Trustpilot presence to check against.
- Category: Fashion
- Pricing: Freemium
- Platforms: iOS, Android
Key features
- Selfie-based color analysis identifying one of 12 seasonal color types with a matching palette
- Body type guide covering several figures, including plus-size
- Style type profiles such as Romantic, Natural, Classic, Dramatic, Gamine, and Kibbe-inspired archetypes
- AI stylist chatbot for direct styling questions
- Daily outfit suggestions built from clothes you already own, via a virtual closet feature
- Personal shopping recommendations filtered to your profile across many brands and retailers
- An item-match check: photograph a store item to see whether it suits your profile before buying
Pros & Cons
Pros
- Builds a genuinely complete personal styling profile, color season, body type, and style personality, rather than just one of those
- The virtual closet and daily outfit suggestions work from clothes you already own instead of only pushing new purchases
- The in-store item-match check is a distinctive, practical feature for shopping in person, not just online
Cons
- The URL originally given for this tool, styledna.com, is not the official site, the developer's real domain is styledna.ai
- Core personalization features sit behind in-app purchases ranging from roughly $7.99 to $39.99 across several separate purchase options, which takes some comparing to sort through
- No independent Trustpilot presence found to check against
FAQs
Is styledna.com the official Style DNA website?
No, the developer's actual website, linked from its own app store listing, is styledna.ai.
Is Style DNA free?
The app is free to download, but full personalization features require an in-app purchase, with subscription and one-time options ranging from roughly $7.99 to $39.99.
Does Style DNA use clothes I already own?
Yes, its virtual closet feature lets you photograph your own wardrobe items so daily outfit suggestions and capsule wardrobe planning draw from what you already have.