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Reface
The face swap app that has been doing this longer than almost anyone else
Reface has been around since the early days of mobile face swapping, back when it launched under the name Doublicat, and that history shows in how polished the actual swapping feels. You take a selfie, pick a clip or GIF from a huge library of movie scenes, music videos, and memes, and the app drops your face into it in a few seconds. It works the other direction too, letting you swap a friend's face into a template instead of your own. Beyond the core swap, Reface has grown into a wider creative app called Unboring, with AI avatar generation and image tools layered on top of the original face swap engine. The mobile apps on iOS and Android are where most people actually use it, though a web version exists for quick jobs from a browser. Reface carries the highest independent rating in this batch, a 4.4 out of 5 on Trustpilot across a genuinely large sample of over two thousand reviews, which says something about how consistent the experience is at scale. Worth knowing before you hand over a selfie though: independent privacy reviews have found that Reface's data policy has loosened over time. Earlier versions reportedly promised not to use photos for facial recognition, language that has since been removed, and one analysis found facial data retention extended from 30 days to as long as three years. Reface stores this as face embeddings rather than raw photos, which critics argue blurs exactly how long a trace of your face sticks around on their servers.
- Category: Face Swap & Deepfake
- Pricing: Freemium
- Rating: 4.4 / 5 (2,368 reviews)
- Platforms: iOS, Android, Web
Key features
- One-tap face swap into movie scenes, music videos, memes, and GIFs from a built in template library
- Swap your own face or a friend's face into any template
- Reface Studio and Unboring tools for AI avatars and extra image editing
- iOS and Android apps plus a web version for browser based swaps
- Regularly refreshed template library tied to trending shows and clips
- Short processing time, typically a few seconds per swap
Pros & Cons
Pros
- One of the longest running names in face swap apps, with a mature and stable product to show for it
- Large, frequently updated library of templates so there is almost always something trending to use
- Strong independent rating from a genuinely large review sample, not just a handful of reviews
- Smooth mobile first workflow that does not require any technical setup
Cons
- Independent privacy analysis found facial data retention has reportedly grown from 30 days to up to three years
- Earlier commitments not to use photos for facial recognition have reportedly been removed from newer policy versions
- Stores face embeddings rather than raw photos, which critics say makes it harder to know how long your likeness is actually kept
- Terms reportedly give Reface broad license to use swapped outputs to improve its own services
FAQs
Is Reface free to use?
There is a free tier with basic swaps, and a paid subscription that removes limits and unlocks extra templates and tools inside the Unboring suite.
Does Reface work on video, not just photos?
Yes, it can swap faces into video clips and GIFs as well as still images, which is most of what the template library is built around.
Is my face data safe with Reface?
Reface requires a separate opt in for biometric data, but independent reviews have raised concerns about retention periods growing over time, so it is worth reading the current privacy policy before uploading a selfie.