Lavender
An AI email coach that sits in your inbox and scores your sales emails in real time — telling you what to fix before you send so more emails actually get replies.
Most email coaching advice is retrospective. You send a sequence it underperforms you review what went wrong and try to improve next time. Lavender is live feedback before you hit send. The Chrome extension works inside Gmail Outlook and most sales engagement platforms and as you write it scores your email in real time — flagging sentences that are too long paragraphs that are too dense reading level issues subject lines that tend to get low open rates and personalisation opportunities you missed. The score is a number out of 100 and independent data from Lavender's large user base shows a consistent correlation between higher scores and higher reply rates. That data-driven feedback loop is what makes it more useful than generic email best practice advice. The AI writing suggestions surface specific improvements — rewrite this sentence shorter change this subject line rephrase this CTA — rather than just flagging that something is wrong. Personalisation suggestions pull from LinkedIn data on the prospect to identify relevant detail you could add. At $29 per seat per month Lavender is one of the most accessible tools in the sales AI category and one of the rare ones where the value is immediately obvious in the first session rather than after weeks of onboarding. One honest limitation: the coaching is most effective for reps writing individually. At high automation volumes where sequences run with minimal per-email customisation the personalisation coaching becomes less actionable. For individual reps and small sales teams focused on reply rate improvement Lavender delivers fast measurable lift.
- Category: Sales
- Pricing: Freemium
- Rating: 4.6 / 5 (0 reviews)
- Platforms: Web
Key features
- Real-time email scoring — Scores emails out of 100 as you write with specific improvement suggestions before sending
- Chrome extension — Works inside Gmail Outlook and major sales engagement platforms without switching tools
- AI writing suggestions — Specific sentence-level rewrites and improvements rather than general feedback
- Subject line coaching — Flags subject lines likely to generate low open rates with alternative suggestions
- Personalisation prompts — Pulls from LinkedIn data to surface relevant personalisation opportunities
- Reply rate data — Scoring benchmarks backed by reply rate data from a large Lavender user base
- Mobile optimisation check — Flags emails that will display poorly on mobile
- Free plan — Limited free access for evaluation before committing to paid plans
Pros & Cons
Pros
- Real-time pre-send coaching is more immediately actionable than retrospective analytics
- Reply rate correlation data behind the scoring makes the 0 to 100 score meaningful rather than arbitrary
- $29 per seat per month is the most accessible pricing in the sales AI category for individual rep improvement
- Value visible immediately in the first session rather than after weeks of onboarding
- Chrome extension integration into existing email and engagement platforms removes context switching
Cons
- Most effective for reps writing individual personalised emails — less actionable at high automation volumes
- Does not replace a sales engagement platform for sequence management or a data tool for prospecting
- Scoring guidance can sometimes push toward formulaic emails optimised for the score rather than genuinely compelling copy
- Free plan is limited — meaningful evaluation requires the paid plan at $29 per seat per month